In a world of fragmenting media, everyone still has a letterbox...

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…and we are the letterbox experts.

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Our partnership with Australia Post helps you get to your destination

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... and drives response and sales by following the road less travelled.

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  • In a world of fragmenting media, everyone still has a letterbox...

    bottom
  • …and we are the letterbox experts.

    bottom
  • Our partnership with Australia Post helps you get to your destination

    bottom
  • ... and drives response and sales by following the road less travelled.

    bottom

Your media spend goes further with Letterbox Deals

Letterbox Deals is arguably the largest reach media in Australia. Every two months, Letterbox Deals is distributed by AusPost to nearly 4 million metro homes.

Metro Distribution

Sydney

1.245 million Sydney metro homes. From Hornsby to Cronulla, Penrith to Dee Why.

Melbourne

1.05 million Melbourne metro homes. From Frankston to Craigieburn, Pakenham to Melton.

Perth

Brisbane

700,000 Brisbane metro homes. From Beerburrum to Arundel, Fernvale to Woongoolba.

Adelaide

Adelaide

350,000 Adelaide metro homes. From Angle Vale to Christie’s Beach.

Perth

Perth

500,000 Perth metro homes. From Pinjarra to Yanchep.

We also offer local area advertising for smaller businesses, or businesses looking to target certain areas.

Local Distribution

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Why AusPost?

Reliability. Accuracy. Cut-through. Weather-proofing. Response.

Through our partnership, we can offer the reliability and accuracy only a professional postal network can deliver, to ensure what we print gets delivered.

Reliability and Accuracy

Our catalogues are delivered by a professional network, and not by school kids and casuals. As as result delivery is performed with a high degree of accuracy, reliability and care = better chance of response.

Cut Through

Our catalogues are delivered with the regular mail. This means they avoid being rolled up and lost in a sea of other catalogues and flyers and thus have a great chance of success in getting into the home.

Weather Proofing

As AusPost delivers into the letterbox, there is a great chance of our catalogues being protected from rain and wind. It is essential for maximum response that our catalogues are delivered to readers in good order.

The stats tell the story

People love catalogues. In fact, people love them so much that the majority of complaints to the Australian Catalogue Association are due to non-receipt of catalogues!

  • 83-percent

    83% of Australians bought letterbox adverting straight into the home.

  • 75-percent

    75% of Australians spend at least 20 minutes per week reading catalogues and flyers received in the letterbox

  • 60-percent

    60% shared letterbox advertising with another family member

  • 24-percent

    Only 24% of catalogue readers prefer reading content online!

  • 45-percent

    45% read letterbox advertising immediately, another 43% read it later in the evening.

  • 42-percent

    42% of Australians purchased a product or service after reading a catalogue.

Ref: Better Connections: How Letterbox Advertising Engages and Drives Purchasing Behavior, Australia Post, October 2014

Making the right pitch to the right audience

Our readers are middle Australia. They are married, have a couple of kids, are house-proud and are on the lookout for value. 

No Creative? No Worries.

We have a full marketing and design team in-house. Led by our head designer with over 10 years experience, we pride ourselves in making the process run smoothly from design brief through to print. Whether you’re a local business or a large corporate, we will work with you to create a great direct response ad.

Million Catalogues Delivered

Million Catalogues a Year

Active Clients

% Customer Retention Rate

Ads per Campaign

Letterbox Deals Online

Letterbox Deals have an online database of 140,000 members and 5,000 new or returning visitors per month who are actively engaged with the Letterbox Deals brand online.

EDM What is it?

An EDM is a customised HTML email sent to our members that can be segmented by:

  • State/City
  • Income
  • Postcode
  • Interest
  • Gender
  • Other

E-Coupon (Catalogue advertisers only) What is it?

The exact same print creative as seen in the Letterbox Deals catalogue is sent as an EDM to our member database. No segmentation, fixed price.

Letterbox Deals runs a platform to present offers that our members can opt-in with a single mouse click. The platform not only presents relevant offers but utilises extensive behind the scenes capabilities to automatically clean and verify the leads quality before sending them to advertisers. Lead generation offers must include the name of the advertiser, the offer and how the person will be contacted. The user can then opt-in or out of the offer.

Targeting

  • Age
  • Gender
  • Location (state or postcode)

Campaign Options

  • Auto responder
  • Lead distribution system (Email)

Judge us by the companies we keep

Letterbox Deals has well over 100 active advertisers at any one time; from large corporates right through to small, local businesses. 

Tools

Everything you need to know about Letterbox Deals is available through the links below. For more information order our info pack or give us a call on 1300 151 769.

Letterbox Deals Information Pack

Want to find out more? Simply fill in the details below and we will arrange to get an info pack sent out to you.

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Contact Us

Talk to our sales team on 1300 151 769 (Sydney and Brisbane) or 1300 149 629 (Melbourne, Perth and Adelaide)

Email

sellmore@letterboxdeals.com.au

Visit our other sites to find out more about the Letterbox Media family

www.letterboxmedia.com.au - Coming soon

www.letterboxprizes.com.au

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© 2014 Letterbox Deals

Information Pack